UTV Internet and Brandmail Solutions leverage industry standards to provide "safer, better email" for UTV subscribers.

Palo Alto , CA and Belfast , Ireland (PR Newswire) - UTV Internet has successfully launched a new breed of email service. The UTV Internet email client clearly and intuitively identifies legitimate email by placing the sender's brand logo in the 'From' field of the Web mail client list view. UTV Internet email users can now quickly see which emails are genuine before they click to open any individual email. This service is based on the Brandmail Solutions SbS2.0™ Secure Branding System and represents the world's first deployment of the Domain Keys Identified Mail (DKIM) email authentication standard in this unique manner.

"Everybody knows that cybercrime and email spoofing is on the rise" said Jeremy Biggerstaff, Managing Director, UTV New Media. “But very few can tell you how to tell from the contents of an email if it is genuine or spoofed. Our email subscribers have become increasingly wary and unlikely to open and act on email. We've had to disable automatic image display and links, and that makes for a less satisfactory experience with email. Online safety and security should not be onerous and Brandmail Solutions' DKIM-based secure email system is very intuitive and simple for the end user with no need for downloads or plug-ins."

According to the Anti-Phishing Working Group, close to 29,000 phishing scams were reported in June alone. "We're deeply concerned about phishing, and know that it will be very reassuring for our customers to see our brand as the verification that the email is safe to open," said Eamon Martin, Manager - Online Development and Mobile Marketing, Permanent TSB. Not only do we get greater brand exposure, we believe that customers will be more prone to act on the email itself."

Cisco, Yahoo!, and other vendors developed DKIM to provide a cryptographically secure method for both validating the identity of an email sender and verifying that an email hasn't been modified in transit. The Brandmail Solutions SbS2.0™ Secure Branding System uniquely displays the power of the validation and authentication capabilities of DKIM. To send a branded email, a Brandmail Solutions sending partner affixes a DKIM digital signature to the outbound message. Using the SbS2.0™ Reader, UTV Internet inspects the DKIM signatures on inbound email to verify the sender and ensure that nothing has tampered with the email en-route to the recipient.

"The use of DKIM to provide the authentication mechanism for this service at UTV Internet provides a clear demonstration of DKIM's role in helping restore trust in email," said Pat Peterson, chief technical officer for Cisco's IronPort business unit."

Upon validation, the SbS2.0™ Secure Branding System renders the brand logo of the sender in the 'From' field of the email client, providing a highly visible brand impression and mark of trust that this email is indeed valid and can be safely opened.

"Aer Lingus branded email will provide our customers with an unobtrusive, clear indicator that the email is from us, and we're looking forward to sending branded email to our customers," said John Maguire, Digital Marketing Manager, Aer Lingus.

Brandmail Solutions is delighted that the following launch brands in Ireland will commence using the SBS2.0™ Secure Branding System immediately and over the coming weeks: Irishjobs.ie; Paddypower.com; Myhome.ie; 1800 Hotels.ie; The Irish Marketing Institute; Budget Travel; Quinn Direct & Quinn Health Insurance; Amnesty International; Screenclick; TG4; D4 Hotels.

Commenting on today's announcement, Ronan Farren, VP Operations, Brandmail Solutions noted, "It's great to see the service go live with UTV Internet at this time and indeed the fantastic reaction from so many of Ireland's leading brands. We look forward to having full ISP coverage in the Irish market by the middle of Q1 2008 and announcing many more sending brands over the coming weeks and months."

About Brandmail Solutions

Brandmail Solutions is a global pioneer in email verification and branding. Working with technology companies and service providers all across the email ecosystem, Brandmail Solutions provides a complete and scalable system that not only safeguards end users against phishing but also intuitively enhances the overall email experience.

With the SbS2.0™ Secure Branding System, Brandmail Solutions is quite literally "changing the face of email."™ Founded in 2006, Brandmail Solutions has offices in the United States, Ireland, and Germany.

About UTV Internet

UTV Internet is one of Ireland's most progressive new media companies providing broadband, telephone and web services.

Contact:
Seth Redmore
VP Marketing, Brandmail Solutions
Tel: 408-933-8576
http://www.brandmailsolutions.com

Orla McKibbin
Head of Press and PR, UTV
Tel: +44 28 9026 2188